Blog #3 How Digital Marketing 2 is relevant to my career?

As a marketing student who aspires to have a career in the marketing industry, Digital Marketing course will be very valuable to me. This course focuses on Marketing principles, digital media, and Social media campaign.

  • Understanding the STP(Segmentation, Targetting, Positioning) approach to understand how to analyse the business environment, and use that to create successful marketing plans for the customers.
  • This course helps in the understanding of importance of Marketing Content Calendar, and how to organize the marketing campaign well.
  • Creating websites, especially, personal portfolio that helps me build a strong online persona as a marketer.
  • Studying and getting digital marketing certification from Google, which is very well reputed in the industry.
  • Understanding how to analyse the market, gather resources and data, and curating the Digital Marketing strategies that perfectly fit the customers’ brand values and set objectives.

CONCLUSION

To conclude, this course at Douglas college is very helpful for my career growth, as it does not only cover the basic concepts of Marketing, but also explores the depths of Digital content creation, Marketing campaign management, SEO integration and IMC. These skills will always be useful to me as a Marketing professional, and will be a stepping stone to my professional growth and success.